The Bradley Collection was a Bronze Sponsor for the 2007 Serpentine Gallery Pavilion. The pavilion was designed by Olafur Elisson and Kjetil Thorsen. Bradley was approached by architects from the Snøhetta practice, to design and install one of the most challenging pole systems yet. The brief was for a 50mm diameter, 30m long spiraling curved pole to be fitted with 11 custom passing brackets (each one different). Special custom ‘C’ rings had to be developed to pass the new bracket design. The timeframe for the project was incredibly tight as we undertook the entire project from design through installation in under 4 weeks.