Cradle to Cradle

We love the world’s most recycled material…

The Bradley Collection remains true to its origins and the company’s blacksmiths still manufacture Steel finials and brackets on the forge. In fact, around 80% of the company’s current output is created from steel.

As the worlds most re-cycled material, enough steel is re-cycled every day to make the equivalent of 150 Eiffel Towers. Recycling has been carried out in the steel industry since steel was first made. According to the Steel Association, ‘Steel is 100% recyclable and can be recycled over and over again to create new steel products in a closed material loop. Recycled steel maintains the inherent properties of the original steel. The magnetic property of steel ensures easy and affordable recovery for recycling from almost any waste stream while the high value of steel scrap guarantees the economic viability of recycling.’

At the Bradley Collection we are fully behind recycling as a practical solution to the planet’s emerging resource crunch. “As reserves of key resources such as rare earth metals and minerals are diminishing, while exploration and material extraction costs are rising. The current ‘take-make-dispose’ linear economy approach results in massive waste – according to Richard Girling’s book Rubbish! published in 2005, 90% of the raw materials used in manufacturing become waste before the product leaves the factory while 80% of products made get thrown away within the first six months of their life.” The Guardian.

As well as majoring in this most recycled material, we also create products to last a lifetime, rather than to wear out and be replaced. Lets all work to ensure sustainability remains a core priority in society and doesn’t become a passing fashion trend.